Our Story
I've always loved fragrances, even as a kid. Over the years, I went from simple brands to investing in high-end designer scents. That passion inspired me to create my own luxury brand, built on my personal style.
Family is a big part of who I am, and this brand reflects that. It’s more than just a business—it’s a family effort, built with the values and support that mean so much to me.
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I’m drawn to the smell of oud—it makes me feel strong and powerful. It’s been a source of confidence in my career and keeps me striving for greatness. It’s not for everyone, but if you’re someone who wants more out of life and aims to be at the top of your game, this might be for you.
Proudly Supporting
Supporting causes close to my heart is incredibly important to me and my family. Birmingham Children’s Hospital holds a special place in our lives after they cared for my daughter, Isla-Mae, during her biopsy operation—her first hospital experience. She’s faced lifelong health challenges, including celiac disease, diabetes testing, and reactive arthritis, but the care and kindness she received made a lasting impact.
I also support The Azaylia Foundation, as I understand the heartbreak of losing a child. We lost our son, Jackson, at 19 weeks, and it was a devastating time for our family. Recognizing the pain of such loss drives me to help however I can. Whether through funding treatments, equipment, or emotional and financial support for families, I’m committed to making a difference, no matter how big or small.